Liverpool insist Nike are accountable for the sharp rise in the price of the brand new residence shirt.
The package for the 2024-25 season was launched on Thursday with the value of a regular grownup jersey going up 6.7 per cent, from £74.99 to £80 ($93.80 to $100).
The worth of a regular youth jersey, which has been frozen for the previous two years, has gone up 9.2 per cent, from £54.95 to £60 at membership retailers.
Liverpool are adamant that’s all the way down to Nike, who set a non-negotiable producer’s advised retail worth (MSRP), growing their price costs by a mean of 8.5 per cent throughout all their golf equipment.
Senior Anfield figures say Liverpool have absorbed a few of the improve themselves and level to the truth that on common they’re promoting shirts 5.5 per cent beneath the costs set by Nike. The American sportswear big priced the usual grownup jersey at £84.99 (up 13.4 per cent) and the usual youth jersey at £64.99 (up 18.3 per cent).
Liverpool are charging £125 for the grownup match jersey (as worn by the gamers), which represents a 8.7 per cent rise on this season’s worth of £114.95. Nike’s MSRP is £124.99.
The youth match jersey, which was £99.95, is now £100 when Nike’s MSRP of £124.99 would have meant a 20 per cent hike.
The toddler package set, which was £44.95, has gone up 15.7 per cent to £52. With Nike’s MSRP of £54.99 it might have meant a 22.3 per cent rise.
Senior Anfield figures are adamant that the character of the package take care of Nike means they won’t generate any further revenue from this season’s worth rises.
Liverpool Supporters’ Board was knowledgeable by the membership final week and expressed concern, particularly over the price of youngsters’s shirts, however being consulted over pricing doesn’t fall inside their remit.
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