Tiger Woods is placing a brand new spin on his basic golf course type by launching Solar Day Purple, a clothes line named after his trademark championship look. After saying on Jan. 8 that he’s now not a Nike model ambassador, Woods unveiled his partnership with TaylorMade at an occasion in Los Angeles on Monday.
The web site doesn’t at present listing any merchandise on the market however says it’s gearing up for a Could 1 launch. Along with golf apparel like polos and gloves, the Solar Day Purple web site says the model can even embody “luxurious brand tees, fleece and hats.”
It began with a ardour. The eagerness of competing. Of competing towards ourselves. The sector. The course. Life. Out of that keenness, @SunDayRed rises.
Begin your journey with us: https://t.co/MOv7rk5dYT pic.twitter.com/3aQWBHhIci— Tiger Woods (@TigerWoods) February 13, 2024
The collaboration with TaylorMade doesn’t come as a shock given Woods switched to utilizing TaylorMade golf equipment in 2016. The change got here after Nike closed its golf tools line, although he continued to put on Nike attire. Now the swoosh is out and a leaping tiger brand fashioned from squiggly traces is in.
Nike first signed Woods to a five-year, $40 million deal in 1996, the 12 months he turned professional at age 20. He and Nike turned synonymous as Woods rapidly turned the face of golf and received numerous tournaments whereas sporting his basic purple Nike polo on Sundays. Nike finally launched an attire line with Woods that featured its brand and a TW brand.
Woods signed a number of offers with Nike all through his profession, along with his most up-to-date one being a reported 10-year settlement value round $200 million in 2013.
Woods is newest golfer to depart Nike
Provided that Nike made its identify within the golf world largely on the again of Woods, his departure stands out. It’s about as seismic because it will get within the golf attire world — who is aware of what number of purple polos with a swoosh are worn each weekend at each golf course in America, however it’s rather a lot. However Woods will not be the one golfer to depart Nike not too long ago — Jason Day is now with Malbon, an up-and-coming model that has drawn consideration already for the … roominess … in Day’s pants at The Sentry.
Nonetheless, different notable Nike golf athletes like Scottie Scheffler and Tony Finau had been sporting the attire earlier this 12 months. Rory McIlroy and Nelly Korda stay Nike golf ambassadors. What does this all imply? It means one thing, although it’s not instantly clear what that’s but. — Hugh Kellenberger, senior managing golf editor
When will Woods play once more?
The 15-time main champion will make his season debut at The Genesis Invitational, which is slated for Feb. 15-18 in Los Angeles on the Riviera Nation Membership.
The match marks the primary full-field occasion Woods has performed in for the reason that 2023 Masters. He mentioned on social media that he’s “excited to be a enjoying host” within the invitational, which he yearly hosts to learn his TGR Basis.
In November, Woods mentioned he was contemplating enjoying one match monthly in 2024, beginning with the Genesis. — Tess DeMeyer, information editor
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(Picture: Kevork Djansezian / Getty Photos)
