Kendrick Lamar has been named the headliner for the 2025 Tremendous Bowl halftime present.
The information was introduced Sunday by the NFL, Roc Nation and Apple Music.
Lamar, 37, confirmed the announcement on Instagram, as properly.
“Rap music remains to be essentially the most impactful style so far. And I’ll be there to remind the world why. They received the fitting one,” the rapper stated in a press release, in keeping with Billboard.
The 2025 Tremendous Bowl will happen Feb. 9 on the Caesars Superdome in New Orleans. It should air on Fox.
The halftime present is sponsored by Apple Music and produced by JAY-Z’s leisure firm Roc Nation.
“Kendrick Lamar is really a once-in-a-generation artist and performer,” JAY-Z, 54. stated in a press release. “His deep love for hip-hop and tradition informs his creative imaginative and prescient. He has an unparalleled capacity to outline and affect tradition globally. Kendrick’s work transcends music, and his affect will likely be felt for years to return.”
“Few artists have impacted music and tradition as profoundly as Kendrick Lamar. Time and time once more, Kendrick has confirmed his distinctive capacity to craft moments that resonate, redefine and in the end shake the very basis of hip-hop,” stated Seth Dudowsky, NFL’s head of music, in a press release. “We’re excited to collaborate with Kendrick, Roc Nation and Apple Music to ship one other unforgettable Halftime Present.”
Lamar beforehand carried out in the course of the 2022 Tremendous Bowl halftime present.
The 17-time Grammy Award winner was aside of the star-studded hip-hip mashup that additionally included Eminem, Snoop Dogg, Dr. Dre and Mary J. Blige.
Whereas Lamar hasn’t launched a brand new album since 2022’s “Mr. Morale & the Large Steppers,” he did have an enormous yr in music due to his notorious rap battle with Drake.
Lamar’s diss monitor, “Not Like Us,” was one of many largest songs of 2024. It spent two non-consecutive weeks atop the U.S. Billboard Sizzling 100.
The music video to the track was launched on the 4th of July. It has over 127 million views on YouTube.
Lamar follows Usher, who headlined the 2024 Tremendous Bowl halftime present.
Usher, 45, sang a few of his best hits together with “Yeah!”, “Love in This Membership” and “My Boo.” He was joined by particular visitors Alicia Keys, will.i.am, Lil Jon, Ludacris and H.E.R.
Rihanna, 36, headlined the 2023 halftime present. She introduced she was pregnant along with her second little one throughout her efficiency.
